Master’s Hand
Contracted to create a custom website and branding for mastershandcandles.com.
Enabled operational and sales improvements, overseeing shipping and processes. Migrated from Wordpress & Woocommerce to Shopify, offering holistic support including branding, logo design, professional photography, visuals, and copywriting, resulting in 45% web traffic increase and 17% in-store visitations.
During the pandemic shutdown increased the company's Shopify online sales by 250%. This expansion ensured their continued operation but also enabled the retention of their entire workforce.
Established targeted email campaigns and crafted content for web and social platforms to grow the company's email list from 5,000 contacts to 14,000 contacts in 7 months' time.
Spearheaded design for UX/UI design deliverables wireframes, page flow diagrams, and design mock-ups to effectively create an e-commerce website. Designed branded popups for the website. Worked with client to create a streamlined email marketing campaign using Constant Contact to drive traffic and recurring sales through multiple targeted sales email funnels.
Captured, staged, and edited photographs for marketing campaigns and for the web.
Created print and marketing materials for B2C mailers via online orders and electronic communications. Retain a consulting role with the business owners advising them how to manage their website and communicate their branding effectively.